FESTIVATION AS A TOTAL ARTISM OF CULTURE OF CONSCIOUSNESS

Abstract

The phenomenon of modern festive culture in the context of artisation, total aesthetization of social life, which requires theoretical, cultural, philosophical substantiation of trends in the development of this phenomenon is considered.
The synthesis of sensual, figurative and reflective realities as a harmonizing principle of cultural development is analyzed, which allows to consider the festivation as a modeling or designing system. The festivation of cultural creativity takes the place of a peculiar modeling system that is most capable of transforming the modern cultural space into an artisation. It is proved that the festivation is a strategy of communicative discourse of modern culture, which synthesizes the components of stage, artisation, communicative, that is, oriented towards the presentation of information, in particular, the media. This
tendency manifests itself in the media of political, informational, spectacular nature, modified in accordance with its own teleological interests and transformed into a means of their achievement.
It has been found that the festivation as an artisation arena presents itself as a unique arena for the ability to re-emulate its own nature and to contrast its own essence with the changing time-space of the universe. Secondly, the festivation process of cultural cultivation ontologically implies artisation activity as a necessary presence in the existence of the holiday, while at the same time retaining the dialectical nature of the separation from it of «masks» as projections of fundamentally different and changing «I». In the end, festivation appears to be a modeling phenomenon in which forms of political , information, spectacular nature, modified in accordance with interests and transforming into a means of their achievement, while demonstrating full readiness to play along with the producers of contemporary action.