A MURAL AS A WORK OF ART IN THE CONTEXT OF MASS CULTURE OF THE XXI CENTURY

Abstract

Methodology of scientific research. The research is substantiated by a set of general scientific methods: sourcebased, analytical, source-based and historical (for processing scientific literature, reference materials and highlighting the peculiarities of the formation of the mural) and cultural approaches; evolutionary methods (to familiarize and determine the specifics of the development of this art in the context of mass culture of the 21 st century), as well as synthesis and typological methods (characteristic features of the mural).
The role of mural, street art in the context of domestic and foreign socio-cultural space is analyzed. Since murals can act as a means of communication of various social strata of society, and therefore, are an effective tool for creating a dialogue. It is noted that murals can be a means of communication between various social strata of society and therefore they are an effective tool for creating dialogue. It is emphasized that the popularization of images of murals on various web platforms and the coverage of the work of artists of this direction in the mass media helps to spread the ideas and slogans of the authors not only at the national level, but also at the world level; the activity of municipal mural projects is considered, their main goal is determined – the preservation and restoration of historically significant murals, as well as the creation of new murals with the involvement of the community, most importantly youth and the creation of new opportunities for monumentalists. Emphasis is placed on the fact that the mural not only reflects the picture of social consciousness, which was formed under the influence of certain factors on the worldview of a person, but also exerts an active influence, which leads to the transformation of the socio-cultural space.
Significant transformational influence in the process of solving most of the social problems of nowadays in the context of trends in the development of mass culture of the 21 st century makes a mural. Positioning themselves as creativity that has a significant impact on society, at the current stage they contribute to the possibility of awareness and rethinking of many urgent problems that concern each person in particular and the world community in general.